Word of Mouth Marketing and Why you Need it?
Finding new ways to generate sales for your e-commerce stores is getting tougher and tougher. There is so much competition in the online marketing space that you have to spend a lot of money to bring in new customers and the like.
It has gotten even worse during these COVID times since almost 80% of all businesses have shifted their operations online. This means more online marketing campaigns which raise the cost higher due to the bidding process.
However, there is one powerful tried and tested marketing method that most e-commerce businesses tend to ignore: Word of Mouth Marketing (WOMM).
What is Word of Mouth Marketing?
Traditionally, the term word of mouth marketing meant the actions of one person positively talking about a business’s product/products as a result of achieved satisfaction from the use of the said product or service.
While the definition has not changed in modern times, the only thing that has changed is the means through which these recommendations are done. Thanks to social media people do easily share their experiences through posts and tweets which works the same as word of mouth.
It is actually even better. The thing is unlike the traditional word of mouth where the recipient of the information could easily forget after a few days, a written post remains online forever. Therefore, its impact is long-lasting which is a plus for positive posts and a huge point of concern for negative posts.
Why you need to focus on WOMM
Here are some simple facts to put everything into perspective.
- 91% of shoppers trust recommendations from friends and family more than advertising.
- 87% of consumers read online reviews for local businesses in 2020 – up from 81% in 2019
- 93% of shoppers use social media platforms and search engines when searching for services or products in their local area.
- Only 48% of consumers would consider using a business with fewer than 4 stars
- 72% of US consumers have written a review for a local business – a big jump from 66% in 2019
Whether we like it or not, and whether we are willing to invest in customer satisfaction and reviews, the fact is that reviews are playing a very big role in online sales generation. You might bring in new leads to your website through social media marketing; however, they need a reason to trust you and your brand and reviews are the only way you can achieve this.
Think of companies like TrustPilot, Yelp, Trip Advisor, and Angie’s List. They are multibillion companies yet they only focus on one thing, offering a platform where online shoppers can review and find best-reviewed businesses.
So now that you are convinced you need online reviews, let’s dive into how to generate online reviews through your customers.
How to Collect and Showcase Online Reviews
There are several ways to collect online reviews. The first option is using third-party sites. However, it depends on what you sell. If you run a service, you need to list your business on the famous review platforms starting with Google Local Business Listing. This is one of the most underestimated platforms for small and medium service businesses.
According to 99Firms Statistics, 97% of both online and physical consumers search online for a local business, internet users visit an average of 1.5 billion locations related to their Google searches every single month, 70% of consumers visit stores based on the information they find online regarding the stores. Best of all, 78% of local mobile searches result in an offline purchase, while 28% of local searches result in a purchase.
Other third-party sites you should consider using are TripAdvisor, Angie’s List, and Yelp. There are others also. You can check out online to find more.
In case your business deals with physical products, it is even much easier for you. All you need is to list your products on Amazon, eBay, Etsy, and other e-commerce stores. You can also gather reviews from social media by posting your products on Facebook sales pages.
Naturally, the majority of online shoppers will leave you a review without needing any incentive; especially if your product is extremely good or bad to them. However, if you don’t get as many reviews as you would expect, you can compel them to write reviews by offering incentives such as gifts, discounts, or even a social media shoutout.
You can try different strategies to find out which works best for you.
Do you Need to showcase Reviews on Your Site?
Absolutely YES. Adding reviews on your site’s homepage is critical for increasing trust, especially for new customers. If you have an e-commerce store, you can even go a step further to offer reviews for each product you sell. Here is an example.
E-commerce has received a great boost, thanks to COVID 19 crisis. However, it is here to stay, and the best every business owner should do is adapt and start making the necessary steps to make their businesses easily accessible online. Once you start getting customers online, it is now a question of creating online trust, which can best be achieved through collecting and showcasing online reviews.
If you are looking for a way to showcase reviews on your website, visit reviewsocio.com. It offers this among other features for increasing customer trust through reviews.