Powerful Yet Simple Marketing Tools For Your Business
Getting a website up and running is difficult. But so is selecting a set of the best tools to use in getting the traffic to your website, uploading content, and optimizing your website.
At EasySocio we understand this and we do not wish you to experience unnecessary headaches while focusing on your business.
Hence, we have compiled a list of the effective tools we use in our business with the hope of making it easier for you to decide the right marketing tools for your business.
Just a simple disclaimer:
This is a list of all the tools we literally use to run our website, and they have been pretty effective so far. But as the saying goes, we do not guarantee that you will obtain the same results we have – of which we hope you do – but be sure they will work incredibly in the long run.
With that said, let’s get down to business!
If you want your website to have those stunning images people always look at and wonder how they were taken, this is the tool for you. Stencil is an incredible tool for making your site’s homepage, article, Pinterest, social media images.
It is very user-friendly, which is why we prefer it, and also packed with tons of features for getting the job done.
The good news is you can get started right away without investing a dime. They offer a free plan that is limited to 10 images per month. But, if you want to experience the full package, you can subscribe to either their Pro plan costing $9 per month, or their unlimited plan that costs $12 a month.
If you want your site to rank higher, you definitely have to optimize it. Part of this involves compressing your images which is where this tool comes in.
ShortPixel guarantees to compress your images by up to 85% which will make your site load faster; hence rank higher.
Don’t worry; the image quality will remain the same. Almost every image we use on this website is optimized using ShortPixel. We just love the simplicity and ease of use the plugin.
They have a free plan that allows up to 100 images a month. Also, you can upgrade to compressing up to 5,000 images a month for just $4.99, 12,000 images for $9.99, or 55,000 images for $29.99.
WpRocket is another impressive tool that we use to speed up our site. It works by activating our site’s cache, compressing our site’s static files, and tweaking our site to display images only as our visitors scroll down the pages. All these features combine to increase the loading speed and also improve SEO.
Unfortunately, they do not have a free plan. Their basic plan sells at $49 a year for one website. They also have a Plus plan that costs $99 a year for 3 websites, and an Infinite plan that costs $249 a year for an unlimited number of websites.
WpRocket is one of our best investments, try and you will love it too.
SEO is everything when it comes to generating organic traffic; an area you would want to spend most of your energy when generating content. We use KwFinder to research for keywords that give us ideas on which articles to write and the titles to use. It is free to use.
Ahrefs, on the other hand, we use it to check backlinks, keyword research, Google rank tracking, and monitoring our organic search results. Its basic plan starts at $99 which is very expensive but definitely worthied.
OceansWP / GeneratePress – Best Lightweight WordPress Themes.
These two sites are the best when it comes to getting lightweight WordPress themes. They both have tons of beautiful themes for any niche you would like to dive in. Not only this, but their prices are also fair and transferring theme to WordPress is pretty straightforward for everyone. It will take you just minutes to get it done.
SEOPress – Best Alternative To Yoast SEO Plugin.
SEOPress is one of the best plugins for optimizing your WordPress site. We use it to optimize all our titles and metas, XML sitemaps, social sharing, google analytics, monitoring Google loading speed, and other tens of features.
It is simply amazing! Works really great and is very easy to use. They have a free plan and a pro plan that costs $39 a year.
FastComet / SiteGround – Best WordPress Shared Web Hosting.
Both of these tools are incredible for hosting your site. We prefer these two especially because of the speedy load times, reliable 24/7 customer support, and superbly high uptimes. They are also relatively cheap and offer a load of extra features such as free domains.
If you are looking for a domain name; Namesilo and Namecheap are the two sites to visit. They are extremely cheap, easy to work with when it comes to registration and renewals, and very secure. They also have extra features which come in handy when handling domains down the line.
MailerLite – Best Emai Marketing Tool To Replace MailChimp.
Collecting emails from your site’s visitors and sending them emails is a necessary step for every website. To achieve this, we use Mailer Lite which allows us to send bulk emails to our visitors.
It allows us to create amazing email marketing campaigns in the form of newsletter, landing pages, and embedded forms among others. Additionally, it is very easy to use especially due to its drag and drop editing features; hence requires a very little amount of time to set up.
They have a free plan which you can take advantage of if you have less than 1,000 email subscribers. The premium plans start at $10 upwards depending on the number of subscribers you have on your email list.
Grammarly – Best Free Writing Assistant Ever.
Last but not least, is our beloved editor Grammarly. Grammarly is the best Grammar assistant for any work whether academic or articles.
Well, nobody is perfect, which is why we pass all our content through Grammarly to get rid of tiny grammar mistakes such as skipped commas, typos, and even wrong word combinations. It is a very handy tool and one I would recommend every website owner to use.
They have a free plan that allows you to check basic errors and a premium plan whose price varies depending on whether you pay monthly, quarterly, or annually. The premium option gives you access to all features, including a plagiarism checker.
Here is an interesting article with essential tips
InVideo – Best Online Video Creator.
InVideo is an easy to use video editing tool that allows creating all types of videos such as storytelling videos, promo videos, Instagram stories, video ads, and listicles.
This amazing online tool allows you to convert your blog articles to videos using stunning templates. One thing we link in particular is their constantly updated template library – Halloween, thanksgiving – all sorted.
If you are looking to craft videos for online or social media, look no further, check InVideo and create amazing videos in under 10 minutes.
It would be great if you used all these tools on your website too. However, it is not a must. Just pick the most important ones if you are low on cash after which you can upgrade to the rest later when you start making money.
I would suggest you go with the SEO optimizing tools first as they are the most important and you really need them. But, if you can afford all of them, just go ahead and try them out one after the other.
I wish you all the best.