Being successful on Instagram involves a lot of creativity of using photos to tell a story. It is not necessarily a must; however, most of it consists of implying a lifestyle and an ethos that arouses curiosity in your viewers’ minds.
This is why celebrities have such huge followings which they use to post sponsored products that earn them millions of dollars. The question is, how did they manage to grow their accounts to such colossal following?
It’s simple.
Every young person especially the millennials want a taste of luxury lives which majority of them cannot afford.
Consequently, they try to follow other people who post photos of luxurious cars, buildings, designer clothes, and expensive shoes to bridge that gap. This is the weakness that celebrities take advantage of.
You will always find them posting photos of them alighting from private jets, supercars, or wearing expensive outfits!
Obviously, these images don’t reflect their true lifestyles; however, they sell the idea of an ideal lifestyle for their followers; hence luring them into buying those products.
This is the concept you should basically follow when starting your Instagram account.
So, how exactly should you do it?
Basic things first, you need a high-quality camera or a phone that takes very clear photos. These days storage has become so easy and inexpensive. So if you click some amazing pictures, go ahead and showcase them to earn some extra income using online photo storage platforms.
A good camera will make your photos appealing and unique, especially with the use of features such as Bokeh that bring the foreground into focus while blurring out the background.
Here is a video on how to add Bokeh effect using Adobe Photoshop
https://www.youtube.com/embed/MoVVh1yo_KU
Once you get the right camera, the next thing is coming up with the niche or topic your Instagram account will be about.
For example, it can be about best travel destinations; luxury, and sports cars; clothes; wines; or even your personal life.
Just make sure the niche is interesting enough for your audience, and you have access to the constituents of that niche.
Also:
Select a niche you are interested in.
Here is a little secret.
Understand that there is a limitless audience for any topic you choose; therefore, your objective should not be to search for the best audience for your photos, but rather the best pictures for your audience.
Think what interests your audience, how they dress, who inspires, and what their hobbies are; and integrate all these in your photo selections.
However, do not over-complicate things.
Keep it simple stupid (KISS).
The final thing is looking for an excellent photographer to take the photos and following other Instagram accounts that cover the same topic.
It is the easiest method of gathering organic followings.