Top-class branding is the fundamental pillar for the success of any social media label and often comes down to how excellent you design your logo.
One of the critical roles of social media is getting your brand out to your potential customers through ads campaigns, organic followings, and other promotions. However, this should not blind you into ignoring the importance of having a good logo.
A well-designed logo helps make your brand appear more professional, easy to identify and relate with, and ensures consistency between your different social media channels.
You are probably asking yourself; how do I design this professional logo for my brand? Well, below are the main ingredients you should include.
Quality
The quality of a logo often is determined by the meticulousness of each detail in the logo such as the flow of the curves, the synchrony of angles, colors, and its clarity.
The first thing you should consider is hiring a professional or experienced graphic designer to do the work. The best advantage you gain from hiring a graphic designer is not only in achieving quality results but also winning access to quality ideas on how to design the logo. I promise you it comes in handy.
These people have designed logos for businesses in almost all industries, and unlike you, they know how the logos of other social media brands look like. Well, is this important? Definitely yes!
You want a logo that is unique from the rest of your competitors, and these are the people to help you achieve that. Make sure to ask your designer to save the logo as a vector file for easy editing and resizing.
Design
The design is everything when it comes to a logo. You want your logo to tell a story of your social media brand. This will call you to dig deeper into your well of creativity to get it right. Both your brand name and logo should synchronize in telling the story of your brand.
For example, let’s say you are starting a fitness brand. Your logo and name should not only express this at first glance but also give the viewer a clue of what kind of a fitness brand you are. This is crucial.
The aim of having a quality logo is that when someone comes across it anywhere on the internet, they feel an overwhelming eagerness to click it, subscribe, and have the pride of being associated with it.
If you can achieve this attention-grabbing element, I guarantee you; you will enjoy more traffic, better engagement, and loyalty from your fan base. However, don’t forget to raise the quality of your content.