Running efficient ad campaigns is one of the challenging tasks in this day and age. I mean, there are millions of bots out there looking to eat up your precious marketing budget, only for them to deliver fake clicks and redirects to 404 pages.
And while you might trust companies like Google to prevent click fraud, they’ve proven insufficient year after year, which is why you need to add an extra layer of protection through companies like Lunio.
What is Lunio? (Former PPC Protect)
Lunio is one of the leading giants in the click fraud protection space. It was named the leader in G2’s Click Fraud Report 2022 and has enjoyed a 4-to-5-star rating from more than 95% of its users.
The one key thing that sets Lunio apart from the rest of the flock is its ability to sell itself as a fully automated solution that necessitates zero input from the user. All you need to do is set it up and it’ll do everything else from that point on. Wouldn’t you want this? It frees your time so you can focus on other critical parts of your business without any worries.
Even better, Lunio has made a significant investment into its infrastructure in order to accommodate the big companies; therefore, you’re confident you won’t suffer any downtime.
How It Works
It’s pretty easy to get started. All you need to do is create an account, head over to the dashboard, under the integration section, copy/paste the tracking code to your Google Ads accounts and you’re good to go. Lunio will do the rest automatically. How easy is that!
An important step to remember, for those who haven’t used click fraud protection service before, is to integrate your Google Ads account. Not doing so would render the entire process ineffective since you need to give Lunio the authority to edit your Google Ads account options.
Lunio needs permission to collect IP addresses, which it then analyses and determines whether a click is fake or genuine through its machine learning algorithms.
Features
- API Access – Unlike many other click fraud protection providers, Lunio uses Google API to connect to your ads account. This means that they can only add or remove IP addresses, but not in any way edit your campaigns.
- Machine Learning and AI Detection – By now we know how critical machine learning and AI are when it comes to detecting and predicting occurrences. This is no exception with click fraud detection. By setting the right specific conditions that need to be met for a click to be passed as non-fraudulent, Lunio is able to track different IP addresses and flag the ones that fail to meet the required standards.
- Clicks Customization – If you need to further customize the types of clicks you want, you can easily do so by setting filters to exclude certain types of clicks such as low-quality clicks and bot clicks.
- Excellent Customer Support – Nothing else feels more satisfying than knowing that you’re just a click away from someone who can gladly assist you in case you encounter any challenges. That resonates with Lunio, and it’s actually one of their key selling points. They have live chat support based in the UK, and best of all, they actually work at the company, meaning that you’re guaranteed to have a direct point of contact at the company, compared to outsourced support agents.
- Whitelabel Reporting – This is especially significant for marketing agencies. The tool allows you to customize fraud reports by adding your logo and other colour codes before sending them to your clients. If you’re looking to instil more credibility, this is the way to go.
Pricing
Lunio offers three pricing plans; a pro plan, an elite plan and an agency plan.
The pro plan allows for paid search protection, display protection and fraudulent IP protection.
The elite pricing plan includes everything in the pro plan, plus paid social protection, invalid audience creation, and custom integrations.
The agency plan includes everything in the elite plan, plus a custom agency dashboard, co-branding options and partnership access.
All the prices are customizable to your needs, and you have to contact their sales team to determine the exact subscription to go for.
Final Verdict
With the accelerated rise in fraudulent clicks, employing the right-click fraud protection provider is a critical part of lowering your marketing cost, as well as accelerating your impact.
If you’re looking to bolster your online marketing strategy, you definitely need a click fraud protection software, and Lunio is the way to go.