Social media has dramatically changed the way of living of almost the entire world population. Well, the highest percentage of this change is positive, and if you have not yet joined this global wave, there is no need of you feeling as if you have been left behind.
This article will give you some insight on getting started with the major social media sites which are Facebook, Twitter, Instagram, and Pinterest.
Facebook is categorised into three types of accounts; personal profile accounts, Facebook group, and Facebook pages. As the name suggests, the personal account allows you to create and personalise your profile, follow your friends, post comments, and publish content about yourself and anything you would like your friends to read.
To create a personal account, all you need to do is download the Facebook app or search Facebook on your browser. Once you have it opened up, it will give you an option to either login or sign up. Click sign up and follow the steps. It’s that simple!
Once you finish signing up, you will be redirected to the Facebook homepage which looks kind of complicated, but I assure it’s not.
The best way of knowing how to navigate the different icons is clicking on each at a time and trying to understand what it represents. If you feel lost, just click the ‘go back’ arrow at the top of your browser to take you back to the home page. By hovering your cursor on any of the icons, a message pops up explaining what that icon is about.
And now into the Facebook pages and groups. These options have been created mainly for business persons who intend to develop huge followings for a particular specific niche or topic.
Facebook pages allow you to gather an audience of people who are passionate about the topic or content you post. Facebook groups work in a similar manner; however, unlike the pages, the followers of a Facebook group can post content in the group.
These two options can make you money through posting paid adverts.
Twitter is way much easy to get started, and if you still not have had a reason to get started, I will give you one. It is incredible for creating a personal brand, keeping you updated with trending events and friends, and you might also meet a new friend who, you know, might be helpful in the future.
To get started, click on this Twitter link, sign up using your email and add a username. I recommend using your real name if possible and capitalizing your initials. Once you finish creating the account, Twitter will assist you in getting started by explaining to you what a tweet is and how to do it.
Additionally, you will get an option to follow your friends and tweak your settings by clicking the settings button on the homepage and uploading a photo to your profile.
Instagram is more like Facebook but very easy to get started. However, you will need to install it on your phone to enjoy the best experience. You will start by creating an account, a process that is very easy to follow.
Once you are set up, you will get a chance to follow other people, view, comment, and like their photos through double-tapping on them.
One of the most interesting Instagram features is the Instagram stories. These are the stories you find at the top of your feed and expire after 24 hours.
To create a story, all you need to do is click the “+” icon at the top left-hand corner of the screen or swiping left on your screen to reveal the
Pinterest is a popular social platform for creating pins and boards about any niche you can ever think of. It is the best platform for sharing content for the niches you are most passionate about in the form of pins and boards. Also, it gives you a chance to save other people’s pins on your boards and even from other websites that you come across.
The sign-up process is as simple as the above social media platforms. The only thing you need to know about is the difference between pins and boards.
Boards are like sub-categories of your main niche where you pin different topics that are related to that sub-category. In short, boards are like the chapters of a book while the pins are the various pages that make up the chapter. You can create as many boards and pins as you wish.
Here is a post with some quote ideas which you can share on Pinterest.
Pinterest also gives you a chance to view other people’s pins on the homepage depending on the categories you select during the sign-up process and follow other people.
LinkedIn is one of the best if not the best social platform for creating a professional profile account. It gives you a chance to not only market your skills and expertise but also connect with other professionals from your industry or other professions who might become your potential employers.
It is a must have account for all professionals especially service providers and freelancers.
To get started with LinkedIn, you need to create a new account from their homepage. After verifying your email address, LinkedIn will walk you through setting up your profile.
Once your profile is ready, you will get the chance to connect with your family members, friends, co-workers and other people who are using LinkedIn.
To tweak your profile and other categories, all you need is to click on the settings button. You will get the option to change anything you want, add profile picture, resumes and other details.
LinkedIn offers two options; a free option which is the basic one, and a paid option which has more advanced options depending on the purpose you want to achieve through your account.
Each social media network caters a different crowd. There are certain times of the day to publish your post. You can take a look at this article to learn more about the best time to post to social media accounts.
No matter which network you choose for your business, social media marketing services from EasySocio can help you grow your social media followers and read more customers.