I know you will nod yes if I ask you this question – Do you wish to build a big social media page with thousands of followers? right?
So, is there a secret formula to achieve this?
To reveal the truth – There is no secret, all you must do is offer the most important element – value – you must PROVIDE VALUE!
Think about the social media profiles you follow; why do you follow them? What most people do not understand is following a social media page is more like visiting a retail store. You only visit the stores that you are sure you will get what you want.
Social media pages work in a similar way only that instead of money, the item in question here is time.
People will only follow a page or subscribe to a channel whose content provides value to them. You also do the same if you think about it.
Now that you understand the importance of providing value, let’s dive deeper into how to provide this value.
Social media has turned into the best-selling platform for e-commerce products. The result is endless competition in any niche you can think of. Does this mean you give up? Absolutely not!
This is where the value comes into your rescue. For you to succeed in creating a great social media page, you need to provide content that sets you apart from other similar pages through the kind of content you publish.
You need to make sure your content provides more value to your readers than the rest. It can either be in the form of more entertainment, genuine free information, free guidelines that other pages don’t provide or charge for.
Again, do not overthink; just keep it simple..
It’s the simple things that you might choose to ignore that will set you apart from your competition. All you need to do is make your audience trust you and the information you provide. This is what is called creating value.
A quick piece of advice, do not dare make the mistake of making your audience feel you are trying to sell them. I promise you they won’t come back.
Why Most Businesses Fail In Providing Value
Social media is a platform for sharing ideas and people will only follow or subscribe to your channel if you are sharing valuable information. However, most businesses use their social media platforms for posting promotions and trying to sell their products.
The thing is if you followed a page that always tries to get money from you, would you stick around for long?
Set your page apart by creating value and you will be amazed by the kind of following you will have.
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