Wait! Before you start asking what Google Workspace formerly G Suite is, do you need a business-branded email for your business in 2024?
The answer is yes; and here is why…
The internet has made it very easy for people to communicate professionally without the need for physical meetings. Not only do you need a professional email to conduct your email marketing campaigns, but you also need a program that allows you to perform other office tasks such as video conferencing, video meets with your customers and employees, and live chats at no extra costs. This is what G Suite provides.
Importance of Using an Enterprise branded email
- Building Credibility and trust
The internet is full of scammers. The majority of internet users receive tons of emails everyday most of them don’t even bother opening let alone reading any. So, how do you give your customers a reason to open your emails?
It’s simple. Present your email in a professional design by having an enterprise-branded email to develop that rapport and credibility with your customers. You need to make them trust that your email will add value to them.
- Promoting brand awareness
An enterprise-branded email acts as a marketing tool. Every time you send an email, you are promoting your brand.
But don’t forget the rule, “well-crafted emails will promote your brand while shady ones will damage your business reputation”.
- Creating the right first impression
Unlike an unbranded email, a branded email portrays professionalism, experience, and honesty; making it easier for your readers not only to open it but also to read it and trust whatever you are communicating.
And, don’t fall into the trap of thinking that branded emails are just for large companies. They are not. You are never too small to start building your brand. It will bring you more sales and growth.
Now that you know why you need a branded email, allow me to introduce G-Suite.
What is Google Workspace?
In simple terms, G Suite is a collection of enterprise-based products offered by Google as a package to streamline your business operations for a monthly fee. Some of the products include Gmail, Drive, Docs, and Sheets among others.
You may be asking, why pay when you can access the individual applications for free? Well, G Suite comes with additional business-level functionalities such as shared calendars, unlimited cloud storage, super-advanced admin controls such as adding or removing users, and simple data migration among others. Plus, a custom-branded email for your business to make your email address more credible; “example@yourcompany.com”.
As the screenshot explains, G Suite helps you connect faster and better through applications such as Gmail, Hangout chats, and Hangout video meets; create documents faster and easily through applications such as Google Docs, Google Sheets, Google Forms, Google Slides, AppMaker, Keep, sites, and Jamboard.
You also enjoy more control and access through Google Drive and Cloud Search, while also managing users and devices seamlessly through the advanced admin panel, Vault, Mobile Manager, and WorkInsights.
Pricing Options
G Suite offers different subscription options for business users:
Google Workspace Suite Basic plan:
It goes for $6 a month and gives you access to features such as enterprise-branded business email, video and voice conferencing, secure team messaging, shared calendars, documents, spreadsheets, presentations, 30GB cloud storage, 24/7 support by phone email and online, and security admin controls.
This is the best option if you are just getting started or have a small enterprise and want to take maximum advantage of G Suite while still enjoying a business-branded email at the least cost.
Business Option:
It costs $12 a month. It covers all the features of the basic plan coupled with a low-code app development environment, unlimited cloud storage, smart search across G Suite with Cloud Search, advanced security and admin controls compared to the basic plan, plus basic features to eDiscovery for emails, chats, and files.
Enterprise Option:
It costs $25 a month and includes all of the features in the business plan, plus unlimited security and admin controls, and advanced features for the eDiscovery application.
How to get started
Just like any other Google application, getting started in G Suite is quite simple. Best of all, they offer a pretty sweet 14-day trial on all the payment plans to help you get your feet wet at zero cost. The purpose of this is to give you a chance to test all the features G Suite can offer and figure out the ones you need to make an excellent choice on the plan to subscribe to.
However, you need to have a business domain for you to get started which will be linked to your business email. But no worries if you don’t have any. You can easily get one through G Suite itself or other third-party domain providers such as NameCheap which might be cheaper.
When registering for G Suite, you will be requested to share some basic details about your business, and then add your business domain, after which you will be asked to enter the enterprise email address you want to use (using the domain you have added). That’s it!!
The final step is just choosing the plan you want to subscribe to after which you will be awarded a 14-day trial which you can cancel at any time.
Pros of using G Suite
- Convenience:
It gives you the chance to access all your essential office tools in one place which increases productivity and seamless work experience.
- Collaboration and sharing:
With G Suite, it is extremely easy to share and collaborate on different tasks with other team members. And with an optimum guarantee for security against unauthorised users.
- Unlimited cloud storage:
Storing your items in the cloud means you don’t need to carry your laptop with you wherever you go. You can access everything through any device as long as you have the logins. You also get a chance of unlimited space to store anything you want.
- Range of Apps:
G Suite offers an application for almost every single office task you can think of. If you want to create a sheet, there is an app for that, send an email or do some video conferencing, there are apps for that too.
- Other advantages include seamless integrations and ease of use.
Cons
- Requires internet:
You need a constant internet connection for you to perform any tasks since everything is cloud-based. This might increase your costs or inconvenience you at some point maybe power loss or loss of internet connection.
- Limited compatibility with Microsoft:
The majority of people use Microsoft applications to create documents. While some apps like Docs, Sheets, and Slides support Microsoft formats, sometimes you can find difficulties accessing such documents.
- Not as Advanced as Microsoft Office:
Microsoft Office applications have more features and better functionalities compared to G Suite. However, it’s quite obvious since Office is a desktop application compared to G Suite.
Should you start using G-Suite?
My answer is yes. Especially, if your main intention is getting an enterprise-branded email, this is the best option for you. Not only will you get the email you are looking for, but also enjoy other amazing Google features that will help you better manage your office tasks.
With that said, I have a 20% coupon for your first year if you decide to subscribe now. Just enter your email below and you will receive the coupon code in your inbox.
For your information, registering directly on Google will get you only a limited discount if any. We can bargain a 20% discount for you, but you need to send us your email because we can only request the coupon as per the demand. You can call this a thank you package from us for being our loyal readers.